ABOUT US

The Story Behind viaRoma

A passion for shoes, people and thoughtful recommendations.

Strong RelationshipsTimeless DesignsShoes And PeopleBuilt On Trust & QualityviaRoma - Since 1995
Unisa SS26 campaign
1995First shop · Allerød

A Passion for Shoes and People

A welcoming place, built over time

For Musti Akkas, footwear has never been only about selling shoes. It has always been about people, relationships and creating a place where customers feel welcome. His journey in retail began on 1 November 1995, when he opened his first shop in Allerød. What started as a small footwear business gradually grew into a well-known local store, built on thoughtful recommendations, quality products and strong relationships with customers. Over the years, viaRoma grew beyond footwear. The assortment expanded to include clothing, bags, luggage and accessories, carefully selected from recognised European brands. Musti has always believed a good shop should offer more than products: it should offer inspiration, honest advice and a welcoming shopping experience.

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    A Business Built on Relationships

    Built on trust and connection

    Knowing customers by name, understanding their needs and helping them find the right product have always been central to Musti’s work. Being part of the local community is both a responsibility and a privilege. Trust, loyalty and lasting relationships remain as important today as when the doors first opened.

    1. 1995

      The first shop in Allerød

      Musti Akkas opened his first footwear shop on 1 November 1995.

    2. Over the years

      Growing with customers

      The assortment expanded while strong customer relationships and a place in the local community remained at the heart of the business.

    3. Today

      Looking towards the future

      Decades of experience guide viaRoma’s carefully selected brands, relevant styles and knowledgeable recommendations.

    4. People

      A business built on relationships

      Knowing customers by name, understanding their needs and helping them find the right product have always been central to Musti's approach.

    In Musti’s Words

    “The direct contact with customers means a great deal to us. It has been the driving force behind our work throughout the years.”

    — Musti Akkas

    Looking Towards the Future

    Experience with an eye on what’s next

    With decades of experience in footwear and fashion retail, Musti continues to develop the viaRoma concept with a focus on carefully selected brands, relevant styles and knowledgeable recommendations.

    viaRoma is built on experience, but always with an eye on the future. The ambition is to create a welcoming destination where customers can discover footwear, fashion and accessories that combine style, quality and comfort. Whether customers visit the store or connect with viaRoma online, the goal remains the same: an experience rooted in knowledge, trust and genuine care.

    Welcome to viaRoma.
    A story built on people, passion and many years of experience.